"Last week, the oil company Chevrontook out a full-page ad in the Atlantic Monthly to say – seemingly innocuously – that hydraulic fracturing, better known as fracking, needs to be "good for everyone". It was a part of Chevron's ubiquitous "Human Energy Campaign", which uses "real people" to soften its corporate image and argue its case.
The multinational is currently ramping up the PR to coincide with the release (also last week) of Promised Land, a controversial new film directed by Gus Van Sant and starring Matt Damon, which highlights the tactics used by drillers to buy up farmland that sits atop the vast Marcellus shale gas fields."
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