“Energy In Depth” – A Reporters’ Guide to Its Founding, Funding, and Flacks

“Energy In Depth” – A Reporters’ Guide to Its Founding, Funding, and Flacks
"What is Energy In Depth, really? EID describes itself as "a research, education and public outreach campaign focused on getting the facts out" about hydraulic fracturing, widely known as "fracking." It's a website created by a trade group for the gas industry -- the "Independent Petroleum Association of America"(IPAA) -- and a public relations firm."