Why would the Trump admin target the Energy Star program?

http://www.msnbc.com/rachel-maddow-show/why-would-the-trump-admin-target-the-energy-star-program
"Donald Trump’s White House announced its plan to eliminate the Energy Star program. If you’ve ever shopped for an appliance – refrigerators, dishwashers, even computers – you’ve probably noticed the blue-and-white star on the box, letting consumers know about the product’s energy efficiency. The program isn’t expensive, and for nearly three decades, it hasn’t been controversial in the slightest. Team Trump nevertheless believes it’s time to scrap the entire initiative, and as the Associated Press reported the other day, no one seems to think that’s a good idea. More than 1,000 U.S. companies, including some of the nation’s largest manufacturers, are urging Congress to preserve the 25-year-old Energy Star program to promote efficiency in home and business products…. Companies including United Technologies Corp., Ingersoll Rand and Staples call the program a model for successful collaboration between the public and private sectors. In a letter to the Trump administration and congressional leaders, the companies say Energy Star “should be strengthened, not weakened” to encourage businesses and consumers to conserve energy. Kateri Callahan, president of the Alliance to Save Energy, a Washington-based advocacy group, told the AP, “I don’t know who recommended shutting down this program to the president, but I can assure you it was bad advice that would hurt American businesses, consumers and our overall economy.” That sounds about right, but let’s not rush past the root question: why in the world does the administration want to get rid of the Energy Star program?"